A human-centered designer who believes universal design principles can solve even the most complex problems

Design Philosophy

All projects should involve the 5 stages of design thinking:

Empathize

Fundamentally understand who you are designing for, talk with them, understand how they think and what they want to accomplish. You are not who you are designing for.

Define

Write down the problems that will have the highest impact on the experience for your users. Align the priority of which problems to solve first with your team and stakeholders.

Ideate

Challenge your assumptions, the assumptions of the people around you, and iterate on concepts based on different combinations of opinions. It's much easier to see the right answer when you can see some options.

Prototype

Build it as close to reality as you can, without spending an obscene amount of time.

Test

Put your creations in the hands of people to see if you assumptions during ideation were correct. See what needs to be improved, and go back to the top.

What makes great design?

Great design balances aesthetics, business goals, engineering, and psychology. Great design follows timeless fundamental principles, some of which are best stated by the famous designer Dieter Rams: